Using Crm Systems for the Development and Implementation of Communication Strategies for Digital Brand Management and Internet Marketing: eu Experience

Purpose:  The research aims to analyze the use of CRM systems for the development and implementation of communication strategies for digital brand management and Internet marketing based on the experience of EU countries.   Theoretical framework:   Implementing the practice of using CRM systems to develop and fulfill communication strategies for digital brand management and Internet marketing plays a key role in the corporate sector. It is known that the quality of implementation of such a policy will directly affect the commercial result of an enterprise or organization. The problem of using CRM systems and the possibility of improving business processes, which involves the integration of most of the organization's internal processes into the CRM system's operating program, is to find effective means and mechanisms for setting up the marketing and operational work of the enterprise.   Design/methodology/approach: The study used scientific research methods, as well as data from official sources of CRM systems that are most popular in the EU.   Findings:   The research aims to analyze the use of CRM systems to improve the quality of internal communication strategy. An equally important task is to evaluate the management of advertising campaigns and brand positioning policy in the selected business segment. The article analyzes the peculiarities of approaches to the use of CRM systems, as well as their application following the internal corporate policy.   Research, Practical & Social implications:  The article analyzes the peculiarities of approaches to the use of CRM systems, as well as their application following the internal corporate policy. The key trends of modern CRM systems and the practices of their use are analyzed. This makes it possible to determine the competitive advantages in the market that a company gains after implementing CRM systems. The practice of developing the marketing activities of an enterprise or organization is outlined from the perspective of using CRM systems.   Originality/value:   By using the available research results, the further practice of using CRM systems can be analyzed from the point of view of the development of the technological aspect of the integration of internal program components of the system into the operating activities of the enterprise

Sustainable development of the agricultural sector of the economy

Our paper analyses the current trends, recent changes, and pathways for further sustainable development of the agricultural sector of the economy. Moreover, it examines the challenges faced by the agricultural sector and highlights the need for sustainable practices to ensure its long-term environmental, social, as well as economic viability. The paper discusses emerging trends such as precision agriculture, agroecology, and digital technologies, along with policy measures and collaborative approaches that can pave the way for a more sustainable agricultural sector. It stresses the importance of the advanced information and communication technologies (ICT) that can help the agricultural sector of the economy to further enhance its productivity, automatization, and resilience. Our results and findings might be relevant and helpful for the stakeholders and policymakers seeking the efficient solutions facilitation the effective and rapid transition towards sustainable economy based on the Sustainable Development Goals (SDGs) and capable of withholding the threats geopolitical and economic instability

Estimation and stimulation of export potential of the innovatively active enterprise based on economic and mathematical modelling

The study is devoted to the development of proposals for improving the assessment and stimulating the export potential of an innovatively active enterprise. The authors examined the essence and features of the activities of innovatively active enterprises, as well as the impact on their export activities. The conducted theoretical and methodological study allowed the authors to show their vision of the main components of the export potential of the enterprise, and also, in order to assess and analyze the export potential of an innovatively active enterprise, they proposed an economic and mathematical model, a feature of which is taking into account the hidden export potential, which has a significant economic impact. To stimulate the export potential of an innovatively active enterprise, the authors proposed a system of labour force motivation, as well as institutional instruments, which have a significant social impact